How to build online audiences into big TV Entertainment brands (ft. Tom Dolan, Head of Entertainment ITV.com)

Lots and lots of peopleWhen it comes to big shows with big audiences, ITV has got some game: The X Factor, The Only Way Is Essex, Britain’s Got Talent, Red or Black; and they all shoot for the sweet spot between TV and the second screen participatory viewer. How do they do it? How do they plan to innovate their Entertainment online? Who better to ask than Head of Entertainment for ITV.comTom Dolan?

With a wealth of TV and online experience with BBC online, Digital Agencies (such as Cimex) and now ITV.com, Tom Dolan joins Off The Wall Post to share his insights and aspirations for connecting with the connected audience, and discuss the partnership of big entertainment shows and online. What are the opportunities for TV to add value to the 2screening / online audience? And how to keep a light touch integrating the opportunities so as not to ruin the experience for the mass audience who just turned on to watch TV?

And perhaps most important of all – is the spoon mightier than the iPad…? Listen to the podcast now – just press play:

And we don’t stop there! Kat brings us Cinemagram – the superb animated gif creator for iPhone (and who doesn’t want to fill the world with more animated gifs?); Barry raises the whole question of what you actually buy and own when you ‘purchase’ an app on the App Store as EA’s RockBand App that recently shocked users by reporting Rock Band iOS would become unplayable at the end of May 2012. (UPDATE – EA GAMES have released a statement that says this decommissioning of RockBand was an error: ‘Rock Band for iOS will remain live – the in-app message users received on Tuesday, May 1 was sent in error. We apologize for the confusion this caused. We’re working to clarify the issue that caused the error and will share additional information as soon as possible.‘)

Such confusion aside, Dan offers some ridiculous stats around the success of the iPad compared to Apple’s own products’ sales equivalents over time; and Tom Dolan highlights Dan Hon’s superb and personal blog post ‘Myself – quantified’ about being diagnosed with Diabetes and the steps, measures and measurements he has taken to fight off a life of injecting insulin.

Wanky Words

  • Decisioning and Solutionising – Tom Kenyon
  • Sofalising and Chatterboxing – from Dan
  • Twintro – from Barry
  • Graycation – Shea Warnes 

Share your thoughts, comments and wanky words with us on Twitter @offthewallpostFacebook.com/offthewallpost or our website Offthewallpost.com

(Image: Lots and lots of people by Roo Reynolds)

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