When it comes to big shows with big audiences, ITV has got some game: The X Factor, The Only Way Is Essex, Britain’s Got Talent, Red or Black; and they all shoot for the sweet spot between TV and the second screen participatory viewer. How do they do it? How do they plan to innovate their Entertainment online? Who better to ask than Head of Entertainment for ITV.com, Tom Dolan?
With a wealth of TV and online experience with BBC online, Digital Agencies (such as Cimex) and now ITV.com, Tom Dolan joins Off The Wall Post to share his insights and aspirations for connecting with the connected audience, and discuss the partnership of big entertainment shows and online. What are the opportunities for TV to add value to the 2screening / online audience? And how to keep a light touch integrating the opportunities so as not to ruin the experience for the mass audience who just turned on to watch TV?